TANGTING TECHNOLOGIES

AI is changing the world faster and more thoroughly than the Internet and Smartphones did in previous decades. Small, medium-sized and big companies and organisations cannot choose to implement AI or not, they can only choose between doing it now and increase their profit and efficiency or doing it later, being left behind by the global and national competition.

TANGTING TECHNOLOGIES Pvt Ltd, registered in Kathmandu/Nepal offers in cooperation with the MTC Meaningful Tourism Centre Ltd., based in London and Kathmandu, training programs customized for the needs of companies and organisations in tourism, hospitality and other service industry sectors. The trainings, held online and offline, empower professionals and organizations to harness the transformative power of Artificial Intelligence. TANGTING TECHNOLOGIES Pvt Ltd, working together with COTRI China Outbound Tourism Research Institute, another section of the MTC, and long-standing partners in China, offers also technical and content solutions for a successful Social Media tourism marketing strategy. The landscape of online media is changing fast in China, with the current hot platforms Douyin (Tiktok) and Xiaohongshu (Red Book) probably being replaced soon with newcomers adding to the already very fragmented ecosystem of online communication.

SOCIAL MEDIA CHINA

Five elements of success

Video is king:
Short videos, live streams, and user-generated videos are highly effective in showcasing experiences and building a positive destination image.

User-generated content (UGC):
Encourage travelers to share their experiences, as UGC is seen as authentic and highly influential in shaping others' travel plans.

Influencer marketing:
Influencers are a significant part of marketing on these platforms, with a greater user comfort level for promotions and sales driven by them.

Integrated approach:
Social media should be part of a comprehensive online strategy, as a vast majority of Chinese travelers use the internet to research destinations before making decisions.

Know your market:
China's outbound tourism market is not monolithic; different segments have unique preferences.

TANGTING TECHNOLOGIES PvT Ltd works closely together with COTRI China Outbound Tourism Research Institute, also based in Kathmandu, and the most experienced companies offering social media marketing for travel and tourism in different parts of China.

COTRI has been working since 2004 in more than 50 countries, for details please see the COTRI part of the Meaningful Tourism Centre website.

Contact us to for state-of-the-art technological and content strategy and execution. For one-off campaigns for your event or for a long-term strategy, TANGTING TECHNOLOGIES and its partners have the right format and the right tools for your success in the Chinese market!

TRAINER

The mentor of all Tangting trainings and China Social Media activities is Prof. Dr. Wolfgang Georg Arlt FRGS FRAS. He has been a pioneer in using computer from the age when “punch cards” and “floppy disks” where used and computers had not yet keyboards or screens. He has also provided consulting and training for destinations and companies around the world how to use websites, apps and social media for tourist marketing especially for the Chinese market since more than 30 years. Prof. Dr. Arlt moved to live permanently in Kathmandu in 2024. For more information click here.

The AI training is conducted by experienced experts offline in Nepal and online for all parts of the world.

For Chinese Social Media, TANGTING TECHNOLOGIES can rely on its own network of technology experts and the COTRI China Outbound Tourism Research Institute experts for the content strategy and storytelling.

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